May 17, 2015
The image of a dermatology clinic. The client wanted to reflect the fact that they work in the field of beauty but still have a serious image because they are a medical clinic, with an appeal to a broader range of ages. They also wanted a logo that works in their favor, in the future, when they will want to create a line of beauty products with their name.
We started from the concept of “skin”, since they are dermatologists, but we wanted to translate it into an abstract image. We thought of one of the characteristics of the skin, which is fingerprints, so we made a “fingerprint” for the clinic, which is it’s logo and specific graphics